Back up against the wall, RIM looks toward BlackBerry 10 tells that the operating system will launch later this year, but phones may not reach the market until the end of 2012. Of course both Apple and Android will have released another phone by then.
BlackBerry Just 5% of Recent Smartphone Purchases tells that although almost 50 percent of U.S. cellphone owners have a smartphone, very few and becoming fewer, are Blackberrys. A rumor appearing on the web is that AT&T and Verizon are considering dropping BlackBerry from their product line.
RIM Weighs Bleak Options tells that the morale at RIM is like a funeral. With the BlackBerry 10 release so far in the future, even if the product was a success, there might not be enough of RIM left to support it. Would Microsoft and Nokia be interested in purchasing the company for its patent portfolio?
Wow! This is a business case that should scare every businessman in the technology industry. You must recognize true disruption and react to it. The problem of course, is recognizing true disruption. Was the Segway a disruption? Not like the inventor predicted. If we were all riding Segways today, another company would have tanked like BlackBerry; one that was displaced by everyone rushing to buy Segways. Blackberry's management considered the iPhone just another Palm phone, and nothing disruptive. Boy, were they wrong.